The current stock price makes it hard for smaller investors to get a full round lot (100 shares) of the stock.
The stock has split twice: on Maand April 27, 2015. Takeaway: Google is considered the juggernaut of the Internet with its dominant search engine. This means that Google represents the vast majority of Internet searches and dominates the space. Google’s biggest competitors in the search business are Microsoft’s Bing and Yahoo, but these two companies only account for about 8% of the market share. However, Google is diversified and generates other revenue from cloud-based services, hardware, the Playstore, and premium content on YouTube. Its platform is free for users and because of the millions of searches done daily, it uses algorithms to match ads with search results. Google has become the largest search engine provider in the world with its name even becoming a verb meaning to search for something online: “Google it.” Google Business ModelĪs an online search engine, the bulk of Google’s revenue come from advertising. Subsidiaries of Google include YouTube, Fitbit, Looker, Nest, and Motorola Mobility. As of May 25, 2022, Google stock is trading at $2,116 per share.
Its IPO rolled out in 2004 with an initial share price of $85 per share. Google LLC is owned by the parent company, Alphabet Inc. Google ( GOOG) ( GOOGL) was founded in Menlo Park, California in 1998 by Larry Page and Sergey Brin. 400tmax/iStock Unreleased via Getty Images What Is Google?
